TRAVEL CONTENT (User Generated)
HELPING HOTELS, rentals, travel experiences and Luxury apartment brands BOOK more nights with content.
Most hotel & rental content still feels like advertising. I help brands show up like a trusted guest with videos strategically designed to drive real bookings. And they work.
+ UGC (user generated content) strategy and scripting
+ Direct Response Short Form Content
+ Visual tone and brand alignment
+ Voiceover-led short-form content
+ TikTok and Reels optimization
+ Hook development and copywriting
+ Platform-native storytelling
Shot from the guest perspective. Strategically designed to drive bookings. Customized for your social media feed.
Saves are currency. The more people save, the more likely your property ends up on their itinerary.
THE OPPORTUNITY IS
77% of travelers book based on content that looks and feels like it came from other guests.
THE PROBLEM IS
Most hotel and luxury residence feeds are doing it wrong. They showcase features instead of the guest experience. The very thing that is proven to drive more bookings and leases.
I create visuals that feel user-generated (or guest generated) but are engineered to convert. My content builds trust, sparks desire, and fills rooms.
The solution is
properties that work with me are likely to see:
50%
higher engagement. Because travelers interact with content that feels real.
2.5X
More bookings. When content looks like a guest recommendation, not an ad.
$6.50
ROI for every $1 spent on this kind of content (UGC)
This isn’t just creative intuition. It’s backed by a degree in Hospitality & Tourism Management, giving me a deeper understanding of what today’s guests actually want.
THE pRocess
Simple. Strategic. Built for results.
STEP 1 - we align
We hop on a quick call (or email) to define your vision, goals, and deliverables.
STEP 2 - We sign
We lock in your deliverables with a licensing agreement. A 50% deposit is due to secure the project.
Step 3 - You Book
You reserve the stay for the desired shoot dates (minimum 2 nights to capture everything effectively). Flights must be covered (negotiable)
Step 4 - I plan
Step 5 - I shoot
Step 6 - You Receive
I handle scripting, moodboarding, and planning content that’s tailored to your property and designed to convert.
I arrive and capture the full guest experience, across key lighting conditions and storytelling moments.
Final edited content is delivered within 7 days. Often sooner.
Step 7 - You Activate
You pay the remaining 50%, and I can advise on rollout strategy, captions, retainer packages, and creator amplification.
This spot was reserved for glowing reviews. but everyone’s currently managing the guest check-in rush I caused. 🤷🏽♀️
Still unsure? I did the math....
Why UGC Works:
One video for a client got 105,108 views and 1,500 saves
That’s a 1.43% save-to-view ratio... Top 1% territory for organic content
Say you get 4–10 direct bookings based on conversion benchmarks (highly likely)
you would have spend $0 on ads
Now imagine 5–10 videos like this? That’s dozens of real bookings... organically.
Hotels that use user-generated content (on their feed, website, and ads) typically see:
-
20–40% more direct bookings within 6–12 months
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1 extra booking per night = $54K–$127K+ in yearly revenue
-
Scale that across your calendar, and you’re looking at 6-figure returns without touching your rates
UGC drives trust. Trust drives bookings. And bookings drive revenue.
© 2025 by The Black Taikun Project