Blisslights
TURNING A Novelty Gadget INto Cult Favorite
Not a rebrand, a re-imagining. From logo, to language, packaging to product design, I directed the refresh of a one-time QVC special turned viral into a covetable brand with a hint of cultural edge. It wasn’t just about a refresh. It was about resonance and results.
+ Brand Activation & Campaign Strategy
+ Product Design & Engineering Collaboration
+ Naming Systems & Brand Language
+ UX, App Flow & Packaging Redesign
+ SEO, Social & Digital Growth
+ Creator Partnerships & Cultural Placement
It started in a garage. The founder wanted to help family and friends destress after a long day and sleep better at night. But the product had a much bigger purpose. Light as emotion & projection as ritual.
The question: How do you preserve the soul of this while building something iconic?
NEW BRAND GUIDELINES
You build with intention fRom the inside out
The butterfly is the OG representation of what it means to turn on a Blisslight. It will transform an entire space. So you keep it. But give it flight. Honor it by modernizing its presence for a new era
I designed a naming system to help every new product feel like a portal to our world. Not just a device.
Out with the old
The original site did the job but lacked flow, clarity, and SEO structure. The challenge was to move beyond function… and into feeling.
in with the new
So we rebuilt the website from the ground up. not just to look better, but to work better.
A new flow
Every page was restructured for intuitive user flow. Every word optimized for organic reach. The result was a dramatic increase in SEO-driven traffic and a digital home that finally felt like the brand Blisslights was becoming.
+191%
Total Keyword Growth. From 2,403 to 6,985 in under a year.
Expanded keyword visibility by nearly 3x, turning search into one of the strongest brand levers.
+87%
Page One Rankings. From 425 to 795 top-positioned keywords.
More first-page placements = more high-intent eyeballs at the right time.
+353%
Blog Traffic Growth.
From 54 to 9,500+ organic session /month
Built a search-driven content engine from scratch which became a top source of inbound.
The site wasn't just rebuilt to feel beautiful
I helped lead the SEO and content strategy that transformed BlissLights’ organic performance. In 12 months, we shifted away from branded traffic, ranked for nearly 7K keywords, boosted page-one visibility by 87%, and 10x’d blog traffic. This resulted in more eyes, more conversions, and a more discoverable brand
+While I collaborated with an SEO agency for research and blog copy, all strategic direction, implementation, and site integration came from our 2 person in-house team ensuring every tactic aligned with the brand audience.
Redesigning the experience—beyond the browser.
We took a clunky, single-product app and transformed it into a connected ecosystem.
The original app was clunky, siloed, and universally disliked by users so we listened.
Not just a redesign, but a reimagined idea of how it should function in the context of a growing product ecosystem.
Instead of building from scratch, we partnered with Tuya to unlock a smarter, more scalable solution.
But control was only half the story. What we controlled had to evolve too.
It resulted in a unified BlissHome app that delivered smoother control, better syncing across devices, and a UX that actually matched the product’s magic.
With user frustrations and design limitations top of mind, I worked with hardware and software engineers day in and day out to completely rethink the physical product. I collaborated with my graphic designer to create a new silhouette.
One inspired by the precision of home security cameras and refined by user feedback. The result: a more functional, beautifully minimal form factor that worked better and looked better.
This wasnt just launching a new pRoduct it was stepping into a new eRa.
As the technology advanced, so did the story. The flagship light was redesigned from the inside out complete with upgraded projection tech, a sleeker silhouette, and patented color-blending innovation.
I got the team to buy in on naming it the Skylite Evolve to mark the shift: a new wave of hardware, a new experience, and the brand finally becoming what it was always meant to be.
Evolve was a milestone
To stay on track across marketing, design, engineering, PR, and ops, I created and distributed this internal launch timeline to align every team around one shared vision. It turned chaos into clarity and helped us move swiftly.
launching a new product was the goal, securing cultural relevance was the strategy.
ChaRli & Heidi D’Amelio: The Evolve ERa, PeRsonified
I was casting a metaphor just as much as I was casting influencers
Charli was evolving beyond just TikToker. Heidi was stepping forward. in her own brand. Together, they embodied what it means to evolve across generations, platforms, and phases of life.
When it came time to launch Blisslights flagship product’s next evolution, I led the charge on securing and directing our most strategic partnership in it's history..
A generational campaign with Charli and Heidi D’Amelio. From concept to contract, creative direction to rollout, I oversaw every stage of this partnership end-to-end.
And the tie-in couldn’t have been more aligned: BlissLights first went viral on TikTok. So who better to reintroduce the brand than the TikTok queen herself, stepping into a new chapter of her own?
Speaking of PARTNERSHIPS...
Before Evolve, I was already laying the cultural groundwork for the brand
Doja CAT's Planet HeR album dRop
That launch coincided with the debut of our 2.0 Skylite and the *STARS* couldn’t have been more aligned.
I partnered with her team to create a custom product + insert that aligned with her cosmic brand universe. The box included a stylized tracklist and branded message that connected the Blisslights world to hers. blurring the line between tech and culture. Blisslights was featured alongside brands like Amazon Music, LifeWater, Taco Bell, and Ketel One Vodka... holding their own in a star-studded drop.
THEN CAME THE CHAIN SMOKERS
.png)
I worked cross-functionally to create a custom purple cloud projector that matched their album visuals
.jpg)
They discovered Blisslights through the Doja launch and tapped us for their own rebirth.
_edited.png)
and appeared in their A-list PR boxes, sent to names like Tom Brady and (Ironically) the D’Amelio family.
A Few FAVORITE CREATIVE VISIONS, BROUGHT TO LIFE
I collaborated with brilliant production teams and creatives to bring these concepts from moodboard to movement. From storyboarding to styling to strategic positioning, These are a few of my favorite visual executions I had the privilege to direct.
A FINAL WORD
"Light is magic. It triggers a fundamental neurochemical response in the human brain.”
— Randy, Inventor of BlissLights
This wasn’t just a rebrand.
It was a rebirth of a product, a brand, and myself.
Over two years, I moved between creative direction and campaign strategy, UX and product development, SEO and storytelling. I didn’t stay in my lane. I built a highway. And in the process, I evolved. As a thinker. As a collaborator. As a leader.
What you see here is the outcome of hundreds of small, deliberate choices.
But more than that it’s the result of relentless curiosity.
The kind that questions everything.
The kind that dares to see the whole picture.
The kind that doesn’t just move brands forward, but moves people.
Because sometimes, the real transformation doesn’t come from having all the answers.
It comes from knowing which questions are worth asking.
Stay Bold. Stay Curious.
With deep gratitude to…
Hollywood PR, Dynamic Creative, VSA Partners, IMProove, Randy and the Blisslights Engineers, Excelsior Capital Partners, and my endlessly patient graphic designer & friend Jenny Brincho, who stood by me through millions of ideas, revisions, and reinventions.
This was never a one-person job. But I made sure the vision never got lost.
© 2025 by The Black Taikun Project