Boutique Weddings
beautiful wedding visuals meets social strategy
Boutique Weddings is one of the most tenured Lake Como-based wedding planning agency's known for designing deeply personal, high-end destination weddings. As the brand looked to translate it's ethos into the digital space, they partnered with me to evolve its social strategy, turning visual inspiration into a bride-led brand experience that sparks trust, emotion, and organic growth.
+ Brand-aligned social strategy
+ Voice and tone development
+ Trend-aware content ideation
+ Post copywriting and storytelling
+ Instagram growth and analytics tracking
+ Reels scripting and visual direction
Through months of testing, I shifted the account from traditional portfolio-style posts to emotionally intelligent, bride-led content. This meant designing a tone, structure, and style that prioritized story, utility, and resonance giving brides a reason to engage, not just admire.
THE WORK IN PRACTICE
Bridging culture and content strategy.
By highlighting little-known local traditions, we turned destination curiosity into trust-building content, and gave Boutique Weddings a voice that educates as much as it inspires.
Analytics
Putting the Planner's voice at the center.
Elevated the planner beyond service provider, reintroducing her as the creative visionary brides could trust, relate to, and fall in love with.
Analytics
Redefining luxury through feeling, not florals.
We moved beyond visual opulence to name the emotional design cues that quietly elevate the guest experience, and positioned Boutique Weddings as the expert in how a wedding feels.
Analytics
Turning real-time reactions into brand currency.
By capturing the bride’s unscripted emotion, we reframed the setup moment into something bigger: a brand story told through the eyes of the people it matters most to.
Analytics
PROOF OF CONCEPT IN NUMBERS
97%
1k%
+1M
+2X
150
increase in followers
-
increase in interac
increase in engagement
views in 90 days
more high quality inquiries per month directly from socials
SEO rich pieces of content written designed to increase visibility on high intent wedding searches
+++
a notable uptick in organic bride referrals from vendors and past brides
beyond the feed
As trust deepened, my work expanded. I’ve advised Boutique Weddings on strategic brand decisions beyond social. Assisting with refined sales processes, elevating client experience touch points, and positioning them in key industry directories like WedVibes.
Less noise. more resonance
The goal has been to break from what every other Italy & Lake Como planner is doing and carve out a distinct lane. To move the brand from pretty but predictable to aspirational, editorial, and unmistakably theirs.
To build a world brides don’t just admire, but actually feel invited into.
Want results like these?
Here's how we work together:
Step 1
We connect. Via email or a quick call to align on your vision and goals.
Step 2
step 3
Step 4
We sign the agreement and secure your start date with a deposit.
I audit your current content and strategy, then map out a clear brand direction based on your goals, your audience, and what actually works.
We create: from content calendars to captioning systems, I develop and manage a steady stream of high-performing posts rooted in storytelling, SEO, and brand voice.
Step 5
​We evolve. I track performance and adapt over time so your feed doesn’t just look better, it works harder.
© 2025 by The Black Taikun Project