GENERAL USAGE & LICENSING
USAGE & LICENSING
Created for your brand. Licensed for how you need to use it.
Every Taikun Creative Studio engagement includes usage rights tailored to the scope of the project. Our standard engagements are designed to give your team practical freedom to use the delivered assets across your everyday brand channels, while larger commercial applications can be licensed separately when needed.
STANDARD USAGE
Created for your brand. Licensed for how you need to use it.
Unless otherwise stated in your project agreement, standard usage may include the delivered assets across your brand-owned channels, including: + Website + Organic social media + Email marketing + CRM communications + Sales materials + Property and booking pages + Press and PR outreach + Internal presentations + Brand-owned digital platforms The exact channels, term, territory, and entities covered are confirmed within each project agreement.
PAID MEDIA & CAMPAIGNS
Planning to put media spend behind the work?
Paid usage can be incorporated into your engagement based on campaign scope. This may include: + Paid social advertising + Digital display + Sponsored placements + Large-scale campaign use + Out-of-home + Broadcast / CTV + Print advertising + Other paid media Expanded usage is quoted according to the media, duration, territory, campaign scale, and assets involved.
THIRD-PARTY & GROUP USAGE
Standard usage applies only to the brand entities agreed upon in the project scope.
Assets may not automatically be transferred, sublicensed, sold, or provided for commercial use by: + Partner brands + Vendors + Tourism partners + Franchisees + Sister properties + Parent companies + Other properties within a hotel group + Other third parties If broader group or partner usage would be valuable, we can build it into the license from the beginning.
COPYRIGHT
Unless a separate buyout is agreed upon, Taikun Creative Studio retains copyright in the work while granting the client the agreed commercial usage rights. This allows your team to use the work confidently within the agreed scope without requiring a full transfer of copyright. Full copyright buyouts may be considered separately where appropriate
TALENT & LIKENESS
When Taikun founders, contracted talent, or other identifiable individuals appear in the work, likeness usage may carry its own terms. This is especially relevant for: + Branded Series + Paid advertising + Long-term campaigns + Brand ambassadorship + Category exclusivity + Global usage + Extended licensing periods Talent appearing in an asset does not automatically grant unlimited use of that person’s name, image, voice, or likeness. All applicable rights are confirmed before production.
EDITING & MODIFICATIONS
Your internal team may resize, crop, sequence, caption, and adapt delivered library assets for normal use across the agreed channels. Finished Taikun films and signature creative pieces should not be materially re-edited, recolored, altered, or repurposed in a way that changes the creative work without prior approval. If you need additional versions, formats, cutdowns, or adaptations, we’re happy to create them. This is especially relevant for: + Branded Series + Paid advertising + Long-term campaigns + Brand ambassadorship + Category exclusivity + Global usage + Extended licensing periods Talent appearing in an asset does not automatically grant unlimited use of that person’s name, image, voice, or likeness. All applicable rights are confirmed before production.
SOURCE & RAW FILES
Delivered visual libraries include the files specified within your engagement. Original camera files, unedited photographs, project files, timelines, LOG footage, and other production source files are not included unless specifically agreed upon in writing. Curated video clips included within Visual Library and Story Library engagements are delivered as usable creative assets and are distinct from camera-original source footage.
PORTFOLIO USE
Unless confidentiality, embargo, or other restrictions are agreed upon in advance, Taikun Creative Studio may display completed work as part of our portfolio, website, social channels, presentations, awards submissions, and studio promotion. We are happy to accommodate launch dates, confidential projects, and agreed embargo periods.
NEED SOMETHING BROADER?
Every project is different.
If your campaign requires: + Global usage. + Multiple properties. + Paid media. + Partner distribution. + Exclusivity. + Extended licensing. + Talent likeness. + Broadcast. + Or a full buyout. Tell us at the beginning of the project and we’ll build the appropriate rights into your engagement.
*This page provides a general overview of Taikun Creative Studio’s licensing approach. Final usage rights, term, territory, media, entities, exclusivity, and other permissions are defined by the signed project agreement.